Interactivity is something that has value right now, both for brick-and-mortar retail units still making direct sales, and those designed as customer experience portals.In ten years’ time, retail marketing will be almost exclusively about supporting, incentivizing, and boosting remote sales rather than making direct sales.
Always a beautiful day, smiling, attentive clerks, and your legs don’t get tired from a day of strutting around the mall. will be the only types of physical stores available.Prioritizing and defining the customer experience is perhaps the top trend in retail marketing for 2020 and beyond, and this is something that savvy marketers have been saying for a long time now.As shoppers increasingly move away from making purchases in retail stores in favor of online ordering, using brick-and-mortar stores as showcases and to enable shoppers to sample, experience, test, and make purchasing decisions for remote ordering or later online purchase is the direction most bigger businesses are taking. As companies embrace more technology and customers are subject to a greater barrage of noise, standing out is going to get very personal. A person will be able to go into retail stores, which will be full of aisles with video screens and see products that are selected just for them based on their preferences, personality and purchase behavior.Google is balancing text ads and shopping in a way that’s crushing search. Knowing results and asking the right questions is the best approach for brands to avoid disappointment later down the line.Brands should continue to look at Search Engine Optimization as a critical component for market growth. And, while they won’t be product focused, they will draw significant, positive attention towards your brand.Imagine having a Google Analytics-style view of your store’s performance.Thanks to beacon and NFC technology, this is becoming increasingly possible. Deep Dive 10 retail trends to watch in 2020 From the evolution of pure-play e-commerce to the purpose of brick and mortar, the Retail Dive team serves up its predictions for 2020.
I hope this prediction is not true.In 2019, we saw that influencer marketing continued to grow for a lot of brands. Amazon allows you to sponsor one product, a brand or a storefront which gives you the freedom to mold your marketing strategy toward consumer trends and quickly change if these trends take an unexpected turn.Investing in creating an Amazon storefront will help customers see your brand and what you believe in rather than just a name on a listing. In particular, one move by Google to kill 3rd party cookies – which many marketers are clamoring as “the death of attribution” – will push the ecosystem more towards logged in user attribution, which is ultimately more accurate.Longer-term, virtual reality is going to completely transform the way humans shop and interact with retailers.
If you can build strong relationships with your customers, they’ll be more inclined to do a lot of the marketing legwork for you.That’s right - the methods of payment you accept are fast becoming a differentiator and a marketing tactic.Cash isn’t going anywhere any time soon, but no one can ignore the significant shift towards contactless and mobile payments. We also get your email address to automatically create an account for you in our website. ... Expect More Inclusive Products in the Mass Market, Too. Retailers know exactly what items consumers have been looking at and can retarget them with extreme precision anywhere online. This, in turn, we hope will have searchers finding our business over others. The only way to get around this is to build your own following – an email list is usually the most effective.Building an email marketing list requires a good content strategy.I expect to see a steady increase in the use of local marketing tactics, such as Google Posts “updates”. The retailers who aren’t doing so well are those that keep ordering sales signage.
Services like: hair, nail, and massages are great tenants to have in this market. Where are the retail companies going to focus on their investments this year?
While there are other trends recognized as well (AR, VR) I think that not each and every brand is ready for them yet.Chatbots – nowadays, you can build them in seconds, so that entry-level is pretty low for brands who would like to try it out. As a long-term strategy, I would prioritize improving user experience and increasing basket size among smartphone shoppers, over any kind of in-store promotional or marketing initiatives.There will still be brick-and-mortar stores for certain types of products, but most people will do most of their shopping online or virtually. Critically, since predictive technologies depend on significant training data to be useful, the sooner retailers adopt them, the sooner they benefit from the insights they provide.
We are at the point where pretty much any serious retailer will have either a retail store and an online store, or just an online store. According to some trends, chatbots are there to rule the world. Advertising a super-fast checkout process is a marketing campaign in its own right, and one that will garner a significant audience.CSR is much more than yet another acronym you need to learn; it’s a method by which retailers are demonstrating they’re in business for far more than just the profits.Giving back to both the community and your staff will provide you with not just a warm, fuzzy feeling inside, but a wealth of marketing opportunities, too.