3.
There are three major factors:As with any business writing, the audience is your first consideration. So much information and research are required that it’s easy to get lost in that portion of the work and let it become a roadblock to actually putting things on paper.. Help inform policy decisions. Just as in the abstract, you need to pique your audience’s interest in the introduction and entice them to read further.The introduction provides an overview of the white paper. Similar to the title, time should be spent developing a clear, concise and hard-hitting abstract.Develop an outline prior to beginning the writing process; it will eventually take form as its shorter, more succinct cousin, the table of contents. It should take after your corporate style, if any, and have a logo with a description of an ICO.It gives an overview of what’s going to be next. White papers and eBooks should be the foundational assets of any content marketing strategy. Recommendations based on the solution are provided.All sources used to develop the white paper must be collected and cited in this section. It seems like ICOs have seized the digital world, there are so many of them that virtually nobody can tell the difference between them all. It's an up-and-coming type of content marketing. The problem should be relevant and timely in your field.
A white paper is a document that argues a specific position or solves a problem for its audience. Chapman from their book, Having worked at IDC for 10 years prior to joining Curata, I prefer to look at eBooks as an evolution of the white paper; at least from a content marketing perspective.
The content depends on the reader and the problem.If original research is completed for the white paper, the methods should be communicated.Based on the preceding information, the solution is now presented. Several others represent a close approximation or mashup of these main types.The only structure I question is number 10 for a case study—although this is fine in its own right for that type of document.These structures should give you plenty of options to try as you plan your next presentation or white paper.Worked on 300 white papers on everything from choosing enterprise software to designing virtual worlds for kids, for clients from Silicon Valley to Switzerland, from household names like Google and Verizon to tiny startups with big ideas. Once a reader gets it, this map is very hard for any other vendor to dislodge.This is something like using a table with the same rows for each column heading, or a database with the same categories for each item.This is likely to be packaged as a numbered list. The content order may seem similar to other business reports, but there is one major difference:Many business communications, such as technical reports or proposals, place the main conclusion at the beginning of the document.
White papers can be extremely valuable documents to educate your stakeholders, clients and top-of-funnel traffic—when the white papers are actually interesting. For example, if you have an ICO backed by an adult store, try to steer clear from a provocative white paper design, as it might seem irrelevant in terms of an ICO campaign.Nevertheless, in some cases designers are too serious about white papers, so they just put text into pages as it is.
I still believe there are only 3 full-fledged “flavors” that represent 4 out of 5 white papers we see today. It should clearly indicate what the reader will learn from the white paper.
We’d single out the following:The separate point is DESIGN. The conclusion provides the opportunity to:Provide a list of available resources for your audience. Share The Ultimate White Paper Template [Free Download] on FacebookShare The Ultimate White Paper Template [Free Download] on TwitterShare The Ultimate White Paper Template [Free Download] on LinkedinShare The Ultimate White Paper Template [Free Download] via emailGood news is on its way! Starting a white paper can be a daunting task. But I certainly work to include tables whenever I can. Sell a product. Mold your proposal to be relatable to your audience based on these factors. Typically, you won't know your audience personally. To format a paper in APA Style, writers can typically use the default settings and automatic formatting tools of their word-processing program or make only minor adjustments. More specifically, it’s an opportunity to introduce readers to the problem, need or pain point that is the basis of your white paper, as well as the related solution.
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Depending on your industry, follow Writing a good white paper is not a simple task. [Tweet “16 possible structures for white papers and presentations.”]With each option, I’ve included a few notes, and in some cases samples of white papers I’ve worked on that fit that structure.Just click on the cover thumbnail to download any sample.In other words, break a complex system or machine into groups of components that serve a common purpose such as input/output, processing, or security.In other words, describe a series of events or a process from start to finish.This makes intuitive sense to any reader—even to someone as dense as the King of Hearts in “Begin at the beginning,” the King said very gravely, “and go on till you come to the end: then stop.”In other words, organize a white paper by moving from one actual point in space to another.Here’s an example: Describe a user on a smartphone connected through a VPN sending input to an app running on a server at the company HQ that updates a customer record in a database which is then mirrored to a backup database at a second data centre.Each item in a different location plays their part in the whole network.I’ve certainly used this approach to create networking diagrams for white papers.
Some of Curata’s most downloaded eBooks are in some ways like a white paper according to the above descriptions: data-centric, based on quantifiable research, and deeply researched on a single topic, for example: Four quick tips to get the most return out of your white paper investment:At the end of this post is a a complete white paper template download, which is also chock-full of tips for completing each section. And together, our team delivers white papers that will resonate with your prospects.