It’s free! And I went on the internet obviously all the time. How am I monetizing the show and the value for advertisers, it’s just not that easy to find out. So we started seeing it resonating really well into people’s lives, and they thought of Spotify not just as a music service but as a service where they can find audio. At least in most places. So we probably have to solve that. That’s a pretty big stretch, certainly, since all of these other things may have other things like convenience — in the case of radio, works in your car, works in all those different things.

It was very simple, really: an essentially infinite library of all the music in the world, available instantaneously, to anyone with an internet connectionKrueger died recently at age 58 — by suicide. Guests include the chief medical officer of the first...We explore the science, scalability, and (of course) economics surrounding the global vaccine race. It’s just the advancement in biotech overall, , proactive medicine. Which was like, “Oh, holy shit, I didn’t know that Metallica was inspired by those guys.” And and Beatles and all the seminal ones that all of a sudden you start listening to. Click here to see if we’re playing near you. There was all these—EK: Yeah, a lot of these services, where people just uploaded all the music and then they figured out the problem later on. But the music industry is essentially a byproduct to the film industry, which for me tells a very interesting story, that there’s so much development left to do. And internationally it was multiplied by 10 times. I mean, I don’t think I would have been that interested in music if it weren’t for piracy, to be honest, because I come from a working-class family. So in order to do that, you can imagine then it’s a free product versus one that’s $10 a month.

So that’s where we’re, from a competitive set, wrestling with. A record company could help you by paying for the studio, the studio engineers, all the people to help you record your music. and founder of EK: So the way I think about our mission is to inspire human creativity by enabling a million artists to be able to live off of their art and a billion people to be able to enjoy and be inspired by it.Spotify, if you don’t know, is a Swedish music-streaming service with roughly 100 million paid subscribers. So, we’re largely doing business the same way as we were doing 10 years ago. One constituency that’s not obviously sharing in the winnings: the long-tail artists, of which there are many.DUBNER: So if you weren’t you, and you were looking at this revolution from the outside, what would you say about the fact that a company like Spotify, which doesn’t produce content — well, it’s starting to, more — but is essentially a friction-remover and a distributor, is worth more than the entire music industry was about the time of its creation?EK: Well, I mean I don’t want to — I’m actually very little focused on what a company is worth or isn’t, or if that’s fair. It was a pretty big thing. But the amount of people who wake up in the morning thinking, “Hey, I want to pay $10 a month for music,” isn’t as great as most people would believe. i Podcast TM is Produced by 1 MEDIA Search for: Posted in Author Podcasts, Freakonomics Podcasts Tagged Author Podcasts, Freakonomics Podcast, iPodcast, News Postcast, Podcast, … It’s just your time.
Aisle upon aisle of fresh produce, cheap meat, and sugary cereal — a delicious embodiment of free-market capitalism, right? And I think many users would say, “Yeah, I agree with that.” But because now of G.D.P.R., which I do think is the right step, we can argue about like was it the right implementation of it and all those things. On my mobile app (android) I don't see any Freakonomics podcast episodes that are after mid April. We’ve never done that. There’s the pirates who just religiously feel like everything should be free.

I mean people buy it—EK: It’s not well-monetized.

The economy explained. And I think the problem that we were trying to solve was it needs to feel like you have all your music on your hard drive. And those are things that advertisers can target against.DUBNER: Right. Freakonomics Podcast. *Podcast ^One-hour special: Mashups of earlier podcasts, with updated material, which were once aired on the radio.Archive of On the Radio episodes. What do you know about willingness to pay more? He enrolled at the Royal Institute for Technology but only lasted a couple months. With Gabrielle Hamilton.We explore the science, scalability, and (of course) economics surrounding the global vaccine race. We were never that. So yeah, I’m really interested in that part, and what’s going to happen in that space.DUBNER: Do you think you will do that, I mean, in eight years? What was obvious to me as I started using Napster back in the day, it was just, this is a way better product than going to a record store, there ought to be a way where you can give consumers what they want and at the same time make it work for artists.DUBNER: As you got to know the record labels over time, years after Napster started, do you think they regretted not having partnered with Napster earlier?EK: I definitely think so.

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