is a global, multi-platform media and entertainment company. That same month TikTok banned all political, advocacy, and issue ads from its platform, claiming such ads would undermine TikTok’s ‘positive environment’ according to a company blog post.
In a massively popular clip on the video-sharing app TikTok, police snipers atop a Minneapolis police station point their guns at Black Lives Matter protesters. Watch short videos with music This Is America on TikTok. Its popularity shocked the video’s creator, a 33-year-old comedian named Kareem Rahma. Many TikTok creators changed their profile photos to the Black power symbol in a virtual protest against what some alleged was a concerted effort to silence Black voices.TikTok later issued an apology and said that posts with the hashtags #BlackLivesMatter and #GeorgeFloyd appeared to have zero views due to a technical glitch that affected around 200,000 hashtags. ‘My guess would be that TikTok has come to realize that removing some of those videos and records of the protests would just do more harm to the platform than it’s worth,’ Seering said. “It’s no different than Twitter.”Sinclair notes that Chinese officials, state media and social media sites like Douyin, Bytedance’s Chinese version of TikTok, have all been amplifying the violent protests and heated discussions about race unfolding across America. ♬ This Is America | 162.2K Posts. ‘As I see it, a lot of the popular Black Lives Matter posts actually do go against TikTok’s own stated community guidelines,’ said Joseph Seering, a doctoral candidate at Carnegie Mellon University who studies content moderation. ‘Over the last few weeks, the world has gotten the chance to see what’s actually happening to people that look like me and I’m glad people are recording the injustice and abuse and sharing it on TikTok,’ he said.The platform’s embrace of Black Lives Matter content could also signal the maturation of a platform that has to adapt its approach, rules and content moderation to a broader base of users, according to social media experts. The app has been downloaded over 2 billion times globally according to research firm Sensor Tower.

Its success is largely the result of its positioning as a fun, playful corner of the internet devoid of the controversies plaguing sites like Twitter Inc., Facebook Inc. and Reddit Inc.TikTok’s decision to chart a different course was deliberate. Mashable, MashBash and Mashable House are among the federally registered trademarks of Ziff Davis, LLC and may not be used by third parties without explicit permission.

TikTok is different. That means that even if users are having trouble viewing content about the protests in Minneapolis through the #blacklivesmatter hashtag, they can still get around it by searching through Carneyval's viral sound to see how the song is being used in the app. While TikTok is known for its viral dance challenges and quippy videos, it has undeniably become a platform for organizing — even if users need to do so with a catchy song. Another early rule banned “highly controversial topics,” such as separatism or ethnic conflict.

♬ Childish Gambino - This Is America / Post Malone - Congratulations | 516.5K Posts. In a now deleted video, which was The song's use strayed even further from its original meaning when a white teenager "You can change your political beliefs," one user commented. Another taken by a protester alaynascibasic alleges that a police SUV pepper sprayed protesters as it drove past them. A remix of Childish Gambino's "This is America" is now a viral anthem on TikTok used to protest police brutality against black people. "I can't change my skin color."

The platform has erupted with images of nationwide protests, featuring videos that show tear gas, police with guns, racist material, and expletive-laced songs denouncing President Trump. Senators Tom Cotton and Chuck Schumer requested a government review of TikTok over national security concerns.

At the time of writing, the tags #blacklivesmatter, #georgefloyd and #blm are still accessible through the app's search function. They point to other companies like Snap Inc., which created an editorial team in 2015 to ensure it was curating breaking news stories responsibly.‘When a platform becomes as large in scale as TikTok has become, it’s pretty impossible to enforce a rule like, ‘We only allow fun on our site,’’ said Kate Klonick, an assistant professor at St. Johns University School of Law who researches online speech and oversight. Watch short videos about #thisisamerica on TikTok.

Black TikTok users began using the sound to highlight systemic oppression, acting out scenarios in which they were shot at for running, like TikTok user Tyriqx added the sound to a video depicting himself being held up by law enforcement. The site recently left up some posts related to Black Lives Matter that might have violated its previous guidelines, she said, “because its relevance and timeliness to our Black community was evident and made it newsworthy for our users.’ When the nationwide protests originally broke out across the U.S. last month after George Floyd died after a Minneapolis police officer kneeled on his neck, some TikTok users accused the app of suppressing videos related to the Black Lives Matter movement. Young women used the sound to bring "This is America" was also wildly misinterpreted by young TikTokers. A video by kareemrahma, showing officers with guns lined up on the roof of a building in downtown Minneapolis, gained over 5 million likes in the 24 hours since it was posted. The footage is set to  “This is America,’ Donald Glover’s anthem about race and gun violence.The video became one of the top clips on TikTok’s #BlackLivesMatter hashtag, and drew more than 43 million views.

The grim 30-second clip, shot last month during protests over the death of George Floyd, is a far cry from the goofy memes, upbeat lip-syncing and bedroom twerking clips that turned TikTok, owned by ByteDance Ltd., into a global sensation over the last few years. Watch short videos with music This Is America on TikTok. But whether China’s moves to project an image of U.S. instability play into the decision-making at TikTok is hard to decipher, according to Sinclair. Similarly, dzekiel used the sound to demonstrate how black protesters are unjustly targeted by police.As videos using the mashup went viral in early to mid-May, garnering millions of views and hundreds of thousands of likes, other non-black TikTok users began co-opting it to highlight other social issues.

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