Facebook events give your in-person and virtual events a presence on Facebook. I ran a boosted event campaign on $8 per day for two weeks and got several thousand impressions and an enormous chunk of event sign-ups. If your event lasts longer than 5 days, create multiple events. You can create a custom audience for users who responded “Going,” “Interested,” or both to your event. You may have to expand the menu to see all the tools. It’s hit and miss for targeting the Fans of a Page and often depends on the size of the Fan base. Hugh Malkin is Co-Founder and CEO of HUGECITY, a website and app that helps 65,000 people discover over 175,000 events each month and growing fast. VERY IMPORTANT: If you do not have a map on your event, Facebook will not recommend it to friends of your attendees or people in the area. I created a custom audience off users who had only responded “interested” and ran a retargeting campaign designed to encourage them to register for the event. If there is a separate registration website, put that first! PLUS a free eBook, SMART Goals for Social Media Strategy. Use Facebook-recognized venues, not addresses for the location. (Either of these can drive up attendance significantly in certain audiences.). Notice in this example, I have Mari Smith plugged in as an example. Additionally, if you don’t add an end time, Facebook defaults your event to 3 hours long. 3 Places for Facebook Ads Keyword Research. You’ll first modify the creative, including a description for your ad. Testing is one area that many people don’t do right when it comes to Facebook Ads. Fill in the event name, location, date, time and description. This will allow you to more accurately assess the overall sentiment, excitement, and any potential objections your target audience is having regarding the event. Sign up here: www.fbadvertisingsecrets.com. Keywords in the Interests section are based on Pages people have liked or things people have put in their profile. Post pictures, past videos, reviews and articles written about the event (remember to tag all of the pages involved with the @ function). When you add in the keyword, select Page Likes to see what other types of Pages people like who are interested in that keyword. So, this sometimes requires brands to focus more on the advertising side, making transparency more of an illusion. Share the Facebook event with all of the local event bloggers like: Patch, Scoutmob, Waze, and local newspapers. {"taxonomy":"","sortby":"","label":"","shouldShow":""}, © 2020 Adweek - All Rights Reserved, Here Are Sunday Show Ratings for the 2019-2020 Season and 3rd Quarter, Match Hires Former Everlane Exec as VP of Brand, Call for Submissions: Adweek Hot List Expansion, How the Racial Inferiority Myth Is Still Holding Back Black Employees, Instagram: How to View the Voting Information Center, Shoppable Campaigns Can Juice the Journey, Integrate User Privacy Controls Into OTT and CTV. You can do research on other Pages’ demographics as long as the Page is large enough to be able to be plugged into the Interests section. ; Fill in the required info about your Page's event and then click Schedule Multiple Events. If you can, make everyone involved in the event a host to your event. Then you can put in a keyword into the Interests section to do further research on what other keywords might be related (as well as other demographics of that keyword). Businesses can use Facebook events for comedy and music performances, sporting events, tours, upcoming product releases, sales events and trade shows, fundraisers and more. I look for targeting information in 3 places when I do my research. Social proof is a big example of this: People care more about your content if other users interacted with it because it signals that this is something worth engaging with. They’ll only fulfill that potential, however, if you use several marketing strategies to sufficiently promote it. Share your Facebook event with bloggers and tastemakers that would care about your event. Behaviors:  Reach people based on purchase behaviors or intents, device usage and more. It’s not enough to just create a Facebook event and hope for the best. You'll be taken to your event where you can invite guests, add a cover photo or video, share posts and edit event details. You should post about your event regularly, sharing updates of the … In this article, I’m going to share with you the 3 places for keyword research, what the differences are in the keywords, and how to test your keywords the right way. Ideally, you would test each keyword individually but that makes for a very large test budget and isn’t always practical. Facebook events have the potential to increase your event attendance significantly, making it a huge success. A lot of people underestimate how effective hashtags can be when you want to increase attendance, especially for local events. Once you know which keywords are performing better, you can then continue your testing with different images or text. For many small businesses, choosing even a relatively small budget that amounts to $6 per day can boost visibility significantly. Make sure you check “kid-friendly” or “free admission” if either applies. Share your Facebook event with all of the people involved with your event. 50 percent of tickets are sold when you first publish the event. 5. If you liked this post, you'll love these related articles. A pop-up will immediately give you a quick, rundown version of Facebook Ads. I can find out what other Pages her fans like, what their demographics are, and where they are located. And for Twitter and Instagram, hashtags are key. Invite friends, family, and colleagues to say they’re attending the event before you dive headfirst into advertising it.

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