There can be some variation in Instagram engagement, even at the same time of the day on different days of the week. HubSpot found that the median number of likes received on an Instagram post is much nearer 100; meaning that half of all Instagram posts receive fewer than 100 likes. Let us know in the comments! The majority of Snapchatter are active during these hours. Your followers will learn to expect new posts from you at particular times. This would be the ideal You might look at your own Instagram account statistics and feel profoundly disillusioned by that fact. You need to post regularly if you want your Instagram account to appear fresh. Later recently analyzed 12 million Instagram posts and found that the best overall time to post on Instagram is between 9am and 11am EST. Interestingly. Also, time zones are important. This is why the best times to post on Twitter for your business are on Wednesdays and Fridays at 9 a.m. (Sprout Social, 2020). But that may not be the best time to post for your business. In this article, we’ll break down social media posting times and share recommendations for social media management tools you can use to post your content. What are the Best Times to Post on Facebook? Thursdays and Fridays tend to be the best days to post on YouTube. are on Fridays and Saturdays in the late hours between 8 p.m. and 11 p.m. (with a peak at 9 p.m.) and then in the middle of the night from 2 a.m. to 4 a.m. Weekends continue to be the worst time to post, alongside weekdays after 5 p.m. (, Pre-COVID-19, the best times to post on LinkedIn were during the workweek and in the mornings (, Wednesdays between 8 a.m. and 10 a.m. and at noon. Where are your customers located? They can also be used for testing different times to determine which times. But Monday can have lower engagement, with people rushing to get the week started, and having less time to look at Instagram before work on a Monday. Optimize your Instagram Post Times Here. Data collected during the coronavirus pandemic showed significant changes in social media behavior. The bulk of these surveys stated CT (Central Time US) in their findings. It’s all okay to follow these “best practice” posting times. Twitter users tend to catch up on the latest news and tweets in the early morning. 20 Best Remote Jobs and Where to Find Them. However, you can get a general idea of popular times from the recent studies, and then combine it with your actual data from your Instagram Insights to get a good guide to the Instagram habits of your audience. While the times listed in this article are averages, you might find your own audience engages more at different times. Test them out or try posting when they’re normally quiet, but remember that each platform is different, so track each one separately to get the best results. Where are your customers located? The best time to post on Instagram in general and globally: Wednesdays at 11 am, and Fridays from 10 am-11 am. Because of COVID-19, the current best times to post on Instagram has expanded to three days a week on Mondays, Tuesdays, and Fridays. Mothers form a big group of Pinterest’s user base and use the platform actively, which may be why the best times to post on Pinterest tend to be later in the week and in the evenings (. Instagram Shopping has been really great at driving people from our Instagram feed to our website to buy the products that they’re actually seeing in the posts,” Tattly’s creative director Cristina Gomez said. Each social media channel will have a different time that works best for the audience. Traditional Instagram engagement includes likes and comments. If your audience is different from a typical following, then best practice posting times are irrelevant for your account. Hubspot found high levels of engagement for 5 am posts, Tuesday to Friday. Do you want to make your post available at the time when most people are checking their Instagram accounts, even though all your competitors will be trying to do the same? Click on ‘Custom Reports’ in the left-hand side toolbar on Google Analytics. Later – 9 am-11 am EST. To add to the confusion, your best posting times will depend on the sector in which you operate. Unfortunately, as you can see, there is no single best time to post on Instagram. Wednesdays and Fridays are the best days to post on Twitter. In the past decade... By now, it should be pretty clear that people love video marketing. Share a mix of different post types, making sure that you don’t come across as too interested in just making sales. It sets a limit of 200 follows and unfollows per day. Most of the reviews we looked at picked a "best" time for your Instagram post. Teens and millennials mainly use Tumblr, and the vast majority of them access the platform through their smartphones. is in London, you want to post within the GMT time zone. As your follower count grows, you might notice that your audience engages with you at different times. When Is the Best Time to Post on Linkedin? Unlike Instagram and Facebook, LinkedIn is a professional social network used by recruiters, salespeople, and business people, which they use for work. Some of the social media management platforms, such as Later, also include data about when your Instagram audience is online. However, if. For example, you might be surprised to see 5 AM included in the above list. However, if your target audience is in one location, make sure you use that time zone as the basis for setting your Instagram posting times, even if it isn’t your own time zone. Subscribe to our newsletter and get social media resources send to your inbox. All you need to do is set up Custom Reports for each platform and start analyzing information. Schedule your posts, preferably for at least a month, over a range of times (ideally over 24 hours, 7 days a week). "Having the shopping feature allows us to focus on the fun part of Tattly and not the sales-y part of Tattly. Instagram also doesn't want you to make more than 180-200 comments per day, and they get particularly unhappy if you continually repeat the same comment. prior to the COVID-19 outbreak, the best time to post would be in the hours just prior to lunch on Wednesdays at 11 a.m. and Fridays from 10 a.m. to 11 a.m. (. , 90 percent of users access the app on a daily basis. Turn it into cash with our social media monetization ebook. Sprout Social - Wednesday at 11 am, and Friday at 10–11 am (Sprout Social, 2020). Got an Instagram following? Go to the Followers section of Instagram Insights, and you will discover information about when your audience is most active on the platform. This means you can post at any time throughout the week to get your message in front of people. The best times to post on LinkedIn during the coronavirus pandemic are: Weekends and after-work hours tend to be the worst times to post on LinkedIn for engagement and visibility (Sprout Social, 2020). You can use social media analytics tools to find data about where your customers are located. To succeed on Instagram, businesses need to play the game well. We have developed the Instagram Post Times Optimizer Tool, to help you post at the exact right times, so as to maximize your engagement rates based on your most active follower location time zones and research of over 12 million instagram posts. The top tech Instagram accounts get the most engagement, on average, when they post on Tuesday at 2 p.m. More recently, however, their top performing day has switched to Monday. The worst time to post on Instagram is Sunday. The mean figures for comments on an Instagram post are similarly inflated by influencers. The best times to post on Facebook during the coronavirus pandemic are on Mondays, Wednesdays, and Fridays from 10 a.m. to 11 a.m. Search the world's information, including webpages, images, videos and more. Using this data, you can better plan which times work best for your audience based on their specific location. Choose the information you want to see in your report. Compelling content can perform superbly and generate exceptional engagement rates. Although you will presumably post more than once per week, various studies suggest the following times as the best times to post on Instagram: Considering the variations in the different studies, it is better to look at a wider selection of times, rather than just a best time to post on Instagram – you are going to post more than once a week anyhow if you want to succeed. Alternatively, should you focus on uploading your content at a quieter time, without worrying about the opposition, even though that may mean that fewer people will be opening their Instagram apps to check for new content? It continues to be the hour just before lunch at 11 a.m., and there’s even a peak in engagement on Tuesdays at 2 p.m. (, were on Wednesdays at 11 a.m. and between 1 p.m. and 2 p.m as activity on the platform increased in the middle of the week. Source: https://later.com/blog/best-time-to-post-on-instagram/. Take note of your engagement over this test period. When is the Best Time to Post on Social Media? One of the most important facts to come from the above figures is that there is little point in creating content for the sake of it. Each social media platform also changes its algorithms, so you need to stay on top of these changes. However, if your target audience is in London, you want to post within the GMT time zone. You can make as many posts as you feel appropriate for your audience. Tuesdays to Thursdays were also considered to be rather safe days to post on Facebook, especially during the day between 8 a.m. and 3 p.m. As Facebook usage grew during lockdown, so did activity throughout the week. Google Analytics Report for Social Media Reporting. If your followers are "typical" Instagrammers, then the worst time to post on the platform will be in the early hours of the morning (1 am to 5 am). The best time to post on Instagram on each day of the week to get the most likes Phil Haigh Wednesday 10 Jan 2018 2:43 pm Share this article via facebook Share this article via … The majority of users access the platform after work hours. The morale of the story: Never stop testing or experimenting. Unfortunately, life isn’t that simple – there are too many variables. to find data about where your customers are located. But even Monday can have lower engagement, as people are rushing to get the week started, and have less time to look at Instagram before work on a Monday. and posted a few updates, you want to track your social media efforts. Some influencers and brands send out the same message at different times to hit all time zones.
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