Such good choice and such good value for money. Bonmarche: High Street retailer collapses into .... . Sad to hear from the lady who served me that the store is on the verge of closing as were two other customers in the queue behind me.
Bonmarché falls into administration | Worcester News. It’s my go-to for pretty much anything! I’m not surprised they are losing custom, they’ve lost mine.I think its high time the Goverment steps in to stop this good shops Bonmarch and other such shops and buisness closeing downKeeping my fingers crossed the store in Dundee is saved.
Fabrics are cheap, patterns are cheap. it is appaling to know that she will just walk into another job when the other nearly 3000 people in the company are panicking about whether they will even be able to keep a roof over their heads over Christmas.Bon Marche for me is the best. We will be working with the Redundancy Payments Office to support the affected employees.’Bonmarché was founded in 1982 and at its peak it had 380 shops and employed over 4000 people.
The concept (or distinct lack of one) failed to deliver.“Whilst Bonmarché’s target audience may not be overly concerned by its lack of social media presence, that market would be swayed by a better online offering and more of a value proposition or compelling product.“Whilst the administrators are looking to sell the business as a going concern it is hard to see how it can sustain a future without significant change and a reduction in store numbers.”Meanwhile Laura Morroll, senior manager of tech consulting firm BearingPoint, believes the most successful retailers are the ones who “have undergone fundamental operating model changes to ensure they can still be profitable”.“Competition becomes more fierce as online channel volumes grow, raw material prices rise, and property costs increase,” she said.Morroll added that “understanding a retailer’s customer demographic is essential to determining a brand and operating model investment decisions”.“The over-50s Bonmarché customer may not be that digitally savvy, but are certainly subject to the same reduced discretionary spending, falling consumer confidence and rising competition as other customer segments,” she said.“The reality is that the 50-plus aged customer is likely to be more loyal to brand than younger consumers provided that their retailer of choice continues to offer them good quality and meets their perception of what great value looks like.”There’s no doubt that external factors such as increased business rates have affected Bonmarche, but as its administrators search for a new buyer, the retailer will have to convince potential buyers that it still has a place on the UK’s high streets.While Bonmarche has struggled to retain a loyal customer base, its core over-50s market is now tightening purse strings thanks to political and economical uncertainty.If anything, Bonmarche may have to tweak its business model to appeal to a wider range of consumers, rather than exclusively engage with its long-established customer base.I have been a customer for a long time and while in the past have purchased many great items, now the sizing is very different and not at all consistent, most of the tops offered now are far to big round the necklines with venecks in particular and slash necks also being so unflattering and loose fitting and much too low, I don’t know who they are supposed to be aimed at certainly not the descerning ladies who used to be loyal customers of the stores in the past, the buyers and designers need to ask what the customer wants and needs from them, not what they think they want according to their ideas, now I am a high street size 12 to 14 in most shops but I have to buy a size 18 to fit my body in Bonmarsh, this means things like the neck lines and sleeve lengths are not in proportion for me, are they simply skimping on fabric or what, no wonder they are in trouble as a company.I agree entirely with Lynn, sizes have changed, ladies in the more mature age group still want to look trendy but we don’t want to try and compete with 20yr olds.
But I have had them for YEARS and cannot replace them as BM no longer do those styles. Almost all of the most popular products in store no longer fit in her vision of the business and removed from the product list. We holders of the “grey pound” are still a force, but we are not in the market for throwaway clothes! Having read the afore mentioned article I actually learnt more than I did in 6 years service.Have shopped in Bon Marche for years from tops, jumpers, jeans, pyjamas and pants and have no idea where I would be if they closed. Bonmarché is a trading name of BM Retail Limited, a company registered in England.
Almost 2,900 jobs at risk as Bonmarche collapses into .... . What about Evans (though went downhill in recent years), Yours, M & S, J.D Williams (online & by post/phone only) Seasalt Cornwall, John Lewis? Nice comfortable up to date styles in good colours is all we askBonmarche is not fast fashion food and that is why it does not fit into the trend of online stores that mainly cheat customers and profit from the poor quality of goods they advertise with fraudulent photoshopfrom an internal perspective, it is widely believed that when Helen Connolly took over she ran the business into the ground after she decided that the company was going in a new younger direction.
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